The English football clubs and other stakeholders come together to boycott social media to protest against any type of discriminatory abuse online. Meaning, that even one of the biggest rivalries in football, Manchester United vs Liverpool, and other matches taking place this place this weekend will not be promoted.
Why are the Premier League clubs boycotting social media?
In a statement, the Premier League said
We want social media companies to do more to prevent the online discriminatory abuse received by players and many others across the world, which goes without any real-life consequences for the perpetrators.”
We know that a boycott alone will not eradicate this, which is why we will continue to take proactive steps to call for change.”
We will not stop challenging social media companies until discriminatory online abuse is removed from our game and wider society. (Source: Premier League official site)
They’ve asked social media platforms to do more to stop online abuses:
Preventative filtering and blocking measures to stop discriminatory abuse being sent or seen.”
Accountability for safety on their platforms and protection of users by implementing effective verification.”
Ensure real-life consequences for online discriminatory abuse: ban perpetrators, stop account re-registration, and support law reinforcement.”
A warning message to be displayed if a user writes an abusive message and a requirement to enter personal data if they wish to send the message.
Platforms to have robust, transparent, and swift measures in place if abusive material is sent or posted.
Dedicated reports on the work social media companies are doing, internally and externally, to eradicate discriminatory abuse on their platforms.” (Souce: Premier Legue twitter)
The Premier League have also urged the UK government that the Online Safety Bill be ensured which will bring strong legislation to make social media platforms more responsible for what happens on their foundation.
The Premier League and our clubs stand alongside football in staging this boycott to highlight the urgent need for social media companies to do more in eliminating racial hatred” Premier League Chief Executive Richard Masters said.
Racist behaviour of any form is unacceptable and the appalling abuse we are seeing players receive on social media platforms cannot be allowed to continue.
Football is a diverse sport, which brings together communities and cultures from all backgrounds and this diversity makes the competition stronger.”
When does it start?
From 15:00 BST 30th April, every organization involved has decided to stop posting on social media platforms and remain silent.
How long will it last?
Beginning on 30th April they intend to remain silent until 23:59 BST on Monday 3 May.
Image Credit- Premier League Twitter